Ford Drives U

We know tuition and books are expensive. That’s why Ford developed the College Student Purchase Program.
Current College or Trade School students or Alumni within 2 years of graduation date are eligible to receive a $750 Exclusive Cash Reward* on a Purchase or a $500 Exclusive Cash Reward* on a Lease of an eligible new 2021/2022/2023 model year Ford EcoSport, Escape, Edge, Mustang, Ranger, Maverick, F-150 or Lincoln vehicle.

And when you join FordPass™ Rewards, you’ll earn 42,000 Points** on your new vehicle purchase – a value of over $200. Use those Points towards accessories or future maintenance visits.

How It Works College 1 2 3

Program Details

To be eligible, students must meet one of the below requirements:


Active College/Trade School Students:
Student is enrolled Full-time OR Half-time based on the specifications of an accredited Four-Year College/University, Junior College, Community College, or Trade School that the student is attending.

 Active Graduate Students: 
Student is currently enrolled based on the specifications of an accredited Graduate School program.

Recent College Graduates/Alumni: 
Student has graduated and is within 2 years from their date of graduation.

High School Seniors or Recent High School Graduates with a letter of intent to attend a qualifying university: 
Student must have completed all requirements for graduation to qualify using an anticipated or future graduation date, and can provide Letter of Intent to attend a qualified university

College Student Internships Participants, Trade School Apprenticeships and Medical Student residencies now qualify with the following restrictions:
Student is currently attending or will attend next semester.

Ineligible Student Categories:
  • Those students enrolled less than half-time based on the specifications of an accredited College/University/Trade School.
  • One-course completion certificates.
  • On-the-job training courses (i.e. sales training, teaching certificates, professional designations and adult education courses).
  • English as a second language courses do not qualify.

Proof of Full-Time or Half-Time enrollment status based on the specifications of an accredited Four-Year College/University, Junior College, Community College, or Trade School


For those students between terms (i.e. summer semester/vacation) or recent high school seniors entering their first term in college in the fall, proof of prior or future term enrollment (see examples below)

Examples of eligible documentation include, but are not limited to the following:

  •  Copy of College/University Diploma
  • Copy of Final Transcript
  • Letter from College/University/Trade School Registrar’s office stating conferred graduation date and type of degree earned
  •  Dated letter of intent confirming enrollment – valid for no more than 6 months
  • Current class schedule

Note: Student’s full name and school name must be listed as an original part of the provided documentation.

Auto Finance 101 Videos


Want to receive $500 off a new vehicle purchase or lease? Get started by filling out the form below.

Contact Us

Contact us with any questions, concerns or information requests.
  • This field is for validation purposes and should be left unchanged.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

*Program #38322: $750 Exclusive Cash Reward on a purchase or $500 Exclusive Cash Reward on a lease for current college students and recent college graduates on eligible new 2021/2022/2023 model year Ford Bronco Sport, EcoSport, Escape, Edge, Mustang, Ranger, Maverick or F-150®. Must take new retail delivery from an authorized Ford Dealer’s stock by 1/3/23. This incentive is not available on Ford Mustang Shelby®GT500®, Mustang Mach 1, Mustang Mach-E, Bronco, Ford GT, F-150® Raptor® or F-150 Lightning. May not be used with other Ford private or commercial offers. Limit of 5 new eligible vehicle purchases or leases. U.S. residents only. Ford reserves the right to change, modify or discontinue this program at any time. Visit or see your authorized Ford Dealer for qualifications and complete details. **75,000 for diesel vehicles. Modem must be activated within 60 days of purchase through the FordPass App on a smartphone and remain active for at least 6 months after activation. Buyers of non-modem equipped vehicles will also receive Points after enrollment. Visit a participating dealer for details. Points and Milestones are not redeemable for cash or check. Must be enrolled in FordPass Rewards. See the FordPass Rewards Program terms and conditions at for information regarding expiration, redemption, forfeiture and other limitations on FordPass Rewards Points.